The benefits of Facebook Ads campaigns are virtually limitless, due to Facebook Ads having the most sophisticated digital advertising targeting options on the planet! For instance, you can laser target your ideal target audience for your business by gender, age, location, income, occupation, and related interests, which are relevant to your business. In addition, you can also track leads and sales revenue generated from your Facebook Ads campaign using a conversion tracking pixel, and by choosing a conversions or lead generation style campaign objective in Facebook Ads. Moreover, Facebook Ads is one of the most cost effective forms of advertising, and significantly cheaper than traditional forms of advertising, such as print advertising, since it costs approximately $2.50 per one thousand impressions (i.e. CPM) V.S. a $16 CPM for print advertising in newspapers or $56 CPM for direct mail advertising for flyers and pamphlets, which is also extremely difficult to track the ROI of. Lastly, you can re-target your previous custom audience Facebook users who interacted with your ad by adding them to a lookalike audience or just simply adding them to your current Facebook Ads campaign to cut down on advertising spend.